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Harley-Davidson

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Forty-Eight Special and Iron 1200

Harley-Davidson has added two more Sportsters to its line-up - if we are counting correctly, that takes their 100 in 10 years “high impact” new model blitz to 16 now?
The Forty-Eight Special and Iron 1200 Sportsters are said to “fuse throw-back design with modern performance,” with “high handlebars, cool graphics and garage-built attitude.”
The company says that the new designs “began with inspiration from our customers – reflecting what is happening in customization on the streets. Each motorcycle features a powerful 1200cc engine and brings back a sense of 70s soul that only H-D can bring.
“Since its introduction in 1957, Sportster motorcycles have been repeatedly reimagined in the hands of both the Motor Company and bike owners: the Sportster as a bobber, a chopper, a scrambler and a cafe racer; as a hero on flat tracks and drag strips and road-race courses; as an accessible entry-point for first-time riders; and as a custom-of-one cruiser. 


Forty-Eight Special

“Since its inception, the Sportster has offered the perfect combination of size, power and character that makes it appealing to so many different riders,” said Brad Richards, Harley-Davidson V.P. of Styling & Design. “A Sportster is a relatively easy bike to strip down and reinvent. What we’ve done to create the new Iron 1200 and Forty-Eight Special is what Sportster owners have been doing with their own bikes for generations.”
New fuel tank graphics “combine bold color stripes with a formal typeface, color and graphic elements originally popular in the 1970s.
“The art on these two [3.3 U.S. gallon] fuel tanks reflect contemporary trends we are seeing on custom bikes and in design in general, a move away from more complex and intricate art to a look that’s very simple and clean,” said Richards. “It’s also important to note that these graphics respect the shape of the fuel tank and in the case of the Sportster, that tank shape is a classic design element in its own right.”
Described as an “Urban Brawler,” the Iron 1200 has a satin-black Mini Ape handlebar that Harley say is “an essential element of the garage-built chopper look that adds instant attitude and gives the rider a fists-in-the-wind posture. The gloss black speed screen framing the headlamp amplifies the attitude of the tall bars and is intended to offer some wind deflection at speed and provides a space for easy personalization.
“The fast-back Cafe solo seat flows to the rear fender and is shaped to help hold the rider in position when the torque of the Evolution 1200 kicks in. Finished with all-black 9-spoke wheels and a solid black belt guard and rear sprocket, the Harley-Davidson Smart Security System and anti-lock braking system (ABS) are factory-installed options for the Iron 1200 model.


Iron 1200

Meanwhile, the “burly front end of the Forty-Eight Special – a wide front tire framed by fat forks – looks especially menacing when topped with a gloss-black Tallboy handlebar.
“We specifically selected the Tallboy bar for its shape,” said Richards. “It offers less pull-back than the Mini-Ape, a look that really works with the steamroller front end and the smaller fuel tank on the Forty-Eight Special model.”
Harley say that “the 2.2-gallon “peanut” Sportster fuel tank features rows of bold, horizontal stripes framing a simple Harley-Davidson text logo. The Evolution 1200 engine features a black top end over an expanse of brilliant chrome covers, plus chrome muffler and exhaust shields. Chrome lower rocker boxes, pushrod tubes and tappet covers contrast with the black cylinders to highlight the V-Twin engine shape.
“High-performance Michelin Scorcher 31 tires front and rear are mounted on black split 9-spoke cast aluminum wheels. The Harley-Davidson Smart Security System and anti-lock braking system (ABS) are factory-installed options for the Forty-Eight Special model.”

Zodiac International

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New products at Zodiac International

Brass Balls Cycles ignition and timing covers


 
Seen here from Oklahoma based Brass Balls Cycles are their ‘Meat Hook’ footpegs and Piston Helmet design ignition covers.
These motocross inspired, arrowhead shaped footpegs feature a serrated pattern for extra grip. Made from billet aluminum with a steel clevis, they will fit most standard Harley footpeg mounts; currently available in black, clear and red.
The Piston Helmet covers are cast from zinc, then antiqued for “that perfect retro patina.” Available for ‘70 to present Sportsters, ‘73-’84 Shovelheads, ‘84-’99 Evolution Big Twins, ‘99-’17 Twin Cams and ‘17 to present Milwaukee Eights.

EU to U.S. tail and turn light conversion module

 
Almost every bike that runs in the USA has a brake light and indicator combination which activates the turn signals in addition to the brake light. Consequently, the majority of the lighted rear accessories do not work as they should on European models. This taillight conversion module is a microcontroller-based solution that allows American style accessories to work on Harley export models without losing a single function.

Swingarm for early Big Twins

 
This swingarm is a stock replacement for ‘58-’72 Big Twins. It features forged axle plates and raw finish. Can also be used on ‘73-’84 Shovelhead Big Twins to lower the rear of the bike.

TBR 2-into-1s for Scouts



Two Brothers Racing 2-into-1 exhaust systems “are designed to deliver maximum torque, featuring race-inspired stainless steel headers that shave pounds off the competition to ensure a long lasting, weather-resistant, amazing sounding exhaust.”
Complete with heat shields, they are made in 1 3/4” stainless tubing that includes O2 bungs to accommodate both stock and 18 mm sensors. The exhaust steps up to 1 7/8” before dumping into the spring retained collector for increased torque; the 4” diameter muffler “delivers an unparalleled sound,” according to TBR.
TBR Competition-S exhausts feature removable end caps in aluminum or carbon fiber; Generation II exhausts feature classic megaphone style mufflers with a welded-on reverse cone; finishes include raw and black ceramic coated with carbon fiber end caps.

ZODIAC INTERNATIONAL BV

www.zodiac.nl

Barnett

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Barnett hydraulic brake and clutch lines

All-new genuine Barnett hydraulic brake and clutch lines are now available for Harley-Davidson, Indian and Victory models in Classic Stainless braid, Platinum Series bright silver, black with chrome fittings and Stealth ‘black on black’.


They are available in stock and custom lengths for a wide range of popular ABS and non-ABS makes and models, with custom orders on request and, as with all genuine Barnett cables, a rush service is available on their brake and clutch line kits. Made in the USA.

BARNETT CLUTCHES & CABLES
www.barnettcables.com

S&S Cycle

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Sidewinder 2-into-1 for M-8 Touring models

Viola, Wisconsin based S&S Cycle says it has taken performance bagger exhausts to the next level, merging a full flow stainless header into a “highly engineered” collector with a 4.5” muffler.


The company’s new Sidewinder 2-into-1 for M-8 Touring models “represents the perfect combination of style and power” and includes S&S’ removable dB reducer baffle, allowing dealers to tune the system for sound and backpressure. 


Available in chrome or black with black highlighted machined end cap, in 49-state EPA compliant and race versions for ‘17-‘18 Tourers. A CARB compliant version will be available soon. 

S&S CYCLE INC.
www.sscycle.com

SBS

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SBS deepens its commitment to AFT Twins

Danish brake pad manufacturer SBS has announced a partnership with Kenny Coolbeth Jr. in American Flat Track this racing season. 


Kenny Coolbeth Jr. with legendary Flat Track tuner Dave Atherton

Chris Jensen, SBS North American Market Manager, told AMD that Coolbeth is switching his ride from Harley to Indian for 2018 and is coming into the season “with a strong lifetime of success on the track, including milestones such as multiple AMA Grand National Twins Championships and a Singles Championship. Kenny has had an amazing run since he began his career as the AMA Flat Track Rookie of the year back in 1994.
“SBS has made a point to focus our energy and attention on the tremendous sport of Flat Track racing over the years, and as a company that is committed to winning in all forms of racing, we see our partnership with him as something that speaks to the core of SBS’ race bred product brand values. We look forward to a very productive season and hope to see him scooping up those podium finishes.”
Commenting on the partnership, Coolbeth said that “I have been working with SBS over the years in my previous teams, and we are excited that SBS will be supporting us again in 2018 under a new ride and team.
“I know how important my braking system is to my success, and having SBS continue their support gives me great confidence.”
www.sbs.dk

U.S. Administration

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Nobody wins

It has been less than a week, but it would appear that the U.S. Administration’s plans to impose import tariffs on steel and aluminum are unlikely to go unanswered.
In a response by the President of the European Commission, Jean-Claude Juncker has warned the United States to expect retaliatory strikes against American icons like Harley-Davidson, Levi’s jeans and Kentucky bourbon.
“If the Americans impose tariffs on steel and aluminum, then we must treat American products the same way,” Juncker told German television stations.
“We must show that we can also take measures. This cannot be a unilateral transatlantic action by the Americans,” he said. “I’m not saying we have to shoot back, but we must take action.
“We will put tariffs on Harley-Davidsons, on bourbon and on blue jeans - Levi’s,” he added. The selected targets have been deliberately chosen to target American cultural icons as much as they have been chosen as an import issue.
The inclusion of Harley in the list is no doubt informed by President Trump’s trumpeting of Milwaukee’s finest as a shining example of American manufacturing, Vice President Mike Pence’s known enthusiasm for Harleys, and, in no small part, by the U.S. Trade Representative’s 2017 threat to ban domestic U.S. imports of European made sub-500 cc motorcycles (in turn a response to Europe’s stance against Genetically Modified U.S. beef imports) – not the first time the U.S. administration has targeted European made small displacement motorcycles, despite the fact that there is no domestic U.S. owned and made alternative to protect.
It is thought that American whisky distilled in Kentucky made the list as a shot across the bows of Republican Senate Majority leader Mitch McConnell’s home state electoral interests.

HardDrive

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HardDrive grows its catalog for 2018

Boise, Idaho based distributor HardDrive has unveiled a biggest ever catalog for 2018 - at 1,352 pages it is increased by 100 pages and features some 1,200 added SKUs.


New products for this year include the Tier 1 +CCT tuner (see feature on pages 58/59 of this edition of AMD Magazine) and new products and kits added to the HardDrive program, including many exclusives, from the likes of Bagger Nation, Fox Shocks for Harley applications, Arnott air suspension, Aquatic audio/AV, Patriot Suspension, Sawicki exhausts, Dragonfly Concepts, Torch Industries, Energy One, Flow Motorsports, Lyndall Wheels, Racing Brothers, Shinko Tire and West Eagle.
Indeed, so prolific is HardDrive’s new product program that at their January vendor/sales team training symposium Product Specialist Gunnar Heinemeyer told AMD that this year will see additional quarterly catalog supplements being published online as further additions come into inventory.
www.hdtwin.com

Indian Motorcycle

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Chieftain Elite with one-of-a-kind Black Hills Silver paint

Indian Motorcycle is offering another limited-edition special - a new “ultra-premium bagger”, the 2018 Chieftain Elite. The company says it “pairs custom-inspired paint that’s completed by hand with top-of-the-line amenities for the rider who demands the best of the best.”  



Described as a “meticulously thought through design,” they say that “every line, texture and material complement the contours of this aggressive platform. The focal point of this bagger is the stunning specialty paint featuring high-flake Black Hills Silver. As the name suggests, this paint was inspired by the silver mines in the Black Hills of South Dakota, which is near Indian Motorcycle’s custom paint facility in Spearfish, SD.” [The former Lehman Trikes facility].
“A team of Indian Motorcycle experts mask the bodywork, lay the graphics, and hand-spray each Chieftain Elite. Each bike takes nearly 25 hours due to the time-intensive, painstaking processes that are completed by hand.”
Reid Wilson, Senior Director Marketing and Product Planning for Indian Motorcycle said: “Whether cruising around the city or touring the country backroads, the 2018 Chieftain Elite delivers on its promise of being the best bagger that money can buy. “This bike was born to turn heads and provide an unmatched riding experience with all of the premium amenities included.”
The “commanding stance” is described as being “punctuated by its 19-inch, 10-spoke, contrast-cut front wheel and marbled graphics package.” Goodies include a 200 watt premium audio system, Ride Command with seven-inch, glove-compatible touchscreen – “the largest, fastest, most customizable infotainment system on two wheels - Pathfinder LED headlight and driving lights, a push-button power flare windshield, billet aluminum Select Driver and passenger floorboards, ABS, cruise control, tire pressure monitoring, remote locking saddlebags and keyless ignition and genuine leather seats. New for this year’s Chieftain Elite are pinnacle mirrors and updated, smaller hand controls for improved ergonomics.
The engine is the 119 ft-lbs torque Thunderstroke 111. Available add-ons include the 116 ci Stage 3 Big Bore Kit that is said to add 20 percent more horsepower and 15 percent more torque.
www.indianmotorcycle.com

Alta Motors

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Harley-Davidson invests in Alta Motors

Harley-Davidson has announced that it has made an equity investment in San Francisco Bay area MX E-bike maker Alta Motors, “a leader and innovator in lightweight electric vehicles”.
The two companies will collaborate on electric motorcycle technology and new product development. The collaboration will “advance the application of EV motorcycle technology and expand the electric motorcycle marketplace.” 


"Earlier this year, as part of our 10-year strategy, we reiterated our commitment to build the next generation of Harley-Davidson riders, in part by aggressively investing in electric vehicle (EV) technology," said Harley-Davidson President and CEO Matt Levatich. "Alta has demonstrated innovation and expertise in EV, and their objectives align closely with ours. We each have strengths and capabilities that will be mutually beneficial as we work together to develop cutting-edge electric motorcycles."
Harley-Davidson has already announced the planned launch of its first electric motorcycle, informed by Project LiveWire. That motorcycle is on track for release in 2019.
“Since its inception, Alta Motors has designed and commercialized some of the world's most advanced electric motorcycles, enabling everyone from pro riders to new riders to experience the future of fast.
"Riders are just beginning to understand the combined benefits of EV today, and our technology continues to progress," said Alta Motors Chief Product Officer and co-founder, Marc Fenigstein. "We believe electric motorcycles are the future, and that American companies have an opportunity to lead that future. It's incredibly exciting that Harley-Davidson, synonymous with motorcycle leadership, shares that vision and we're thrilled to collaborate with them."

Marc Fenigstein, Alta Motors Chief Product Officer and co-founder

Harley-Davidson went on to say that “as electric-drive innovation brings new levels of ease, accessibility and control, Harley-Davidson and Alta Motors aim to attract new audiences who are inspired by motorcycles and drawn to the "twist-and-go" ease and exhilaration of an electric motorcycle with no gears or clutch.
"We believe that EV is where global mobility is headed and holds great appeal for existing riders as well as opportunity to bring new riders into the sport," said Levatich. "We intend to be the world leader in the electrification of motorcycles and, at the same time, remain true to our gas and oil roots by continuing to produce a broad portfolio of motorcycles that appeal to all types of riders around the world."
As reported elsewhere in this edition of AMD Magazine, ACEM, the Brussels based international motorcycle industry trade association for Europe, a market where E-bike acceptance and an understanding of issues such as urban mobility are at least a decade ahead of the United States, say that (for the 28-member states of the European Union) a mere 4,121 electric motorcycles were registered in the whole of 2017; plus 27,029 electric mopeds (equivalent to 50cc and smaller units, including pedelecs) and a further 3,242 electric “quadricycles”.

Team 7

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As you read this …

As you read this, Valerie Thompson and her Team 7 and Land Speed Record legend and AMA Hall-of-Famer Denis Manning are headed to the 28th annual Speed Week competition (March 12-19) at the Lake Gairdner salt flats in Southern Australia.
Their mission? After some Speed Week shake-down runs, the plan is to mount a serious challenge on the existing Motorcycle Land Speed Record during three subsequent days of FIM sanctioned World Speed Trials racing on March 17, 18 and 19.
One of the remotest areas on the planet, where WiFi and cell phone signals go to die, AMD spoke with Denis Manning the day before he was due to fly out, and he told us “the reports are good. We’re being told that there are 12 miles of perfect salt waiting for us, so provided the work we’ve been doing on the bike pays off, we should have every opportunity to go fast. Really fast!



“The bike is already in Australia and has passed through customs and all the other formalities. I’ll be hiring a truck in Adelaide and then taking the streamliner to hook up with the full ‘Team 7’ and MN8 Films/P51 Pictures crews.
“The work done on the bike has been extensive, and as far as we can tell, the engine is in a first class state of tune and the aerodynamics are great, so … who knows, we’ll see.
“We have a great rider in Valerie, who is already no less than the world’s fastest woman on a motorcycle, an accolade she garnered in the ‘7’ Streamliner no less. We have a great crew, and I genuinely think we have a great opportunity. But we’ll only know when we know. I’ve spent my entire life chasing the dream, achieving it, chasing it again and so on, so I know better than anyone to take nothing for granted and know the myriad factors and details that can catch you out.
“However, let’s just say that we wouldn’t be entering into such a huge and expensive undertaking if we didn’t feel we were ready!”
Formally known as the Bub 7 (the 7th Land Speed Record Streamliner that Manning has built) and previously piloted by Chris Carr, the team owners are John Jans and Joe Harrelson, with designer Denis Manning as team leader.
Originally designed and built from a clean sheet of paper specifically to set a new motorcycle land speed record, at the heart of the bike is a 500 hp, 3,000 cc dual overhead cam, 4-valve, turbocharged V4 engine, mounted in a 21 ft carbon fiber monocoque frame with MoTeC power command and methanol fuel.
That’s the ‘go’, but how about the stop? Well, if the three parachutes (Hi Speed, Main and Reserve and six-piston PM brakes aren’t going to do the job, then it’s a good job they’ve got 12 miles to play with! However, with more miles available at Lake Gairdner than has been the case at Bonneville for decades, and three World Land Speed Records already under its belt (setting a top return average of 367.382 mph in 2006), Manning and the 7 Streamliner have the pedigree, the team and the pilot with the experience, and they appear to have the salt – all that is needed now is that great unknown, some luck!
The record they are after is the 376.363 mph mark set by Rocky Robinson in the twin Hyabusa engined ‘Ack Attack’ – just some 10 mph faster than the 7s best. Thompson set her fastest time piloting the Team ‘7’ Streamliner at the 2016 Bonneville Motorcycle Speed Trials with a speed of 304.263 mph (489.663 km/h), becoming the first female driver in a two-wheeled vehicle over 300 mph on what was only her fifth run in a streamlined motorcycle. From Harley-Davidsons to BMWs, Thompson currently holds seven land speed records.

Tucker Rocky/Biker’s Choice

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In the first of two distributor shows held back to back in February, AMD reports on the Tucker Rocky & Biker’s Choice Dealer and Brand Expo held just north of Dallas, Texas, February 8 & 9

Given the well documented difficulties that the Motorsport Aftermarket Group has been through recently, it came as a pleasant surprise that the overall ‘vibe’ and ‘atmospherics’ at their recent Dealer and Brand Expo were so positive.
While there are some third-party vendors that remain concerned at the way the bankruptcy reorganization filing in November has affected them, the majority have managed to arrive at an accommodation with Tucker Rocky and Biker’s Choice that, at worst, provides somewhat of a satisfactory way out of a less than ideal situation. The positive message of “business as (near as possible to) usual” that the company’s management had communicated before the show was largely playing out - probably better than anybody could have hoped.


‘positive atmosphere’


Vendors exhibited, dealers visited, sales reps wrote orders, everyone got to deliver on the first of the “three pillars of wisdom” with which Sales and Marketing VP Kenan Ikels’ team had approached the event.
There were 140 brands exhibiting at the show including 14 house brands from Tucker Rocky and Biker’s Choice (such as Twin Power and BikeMaster); MAG business units such as Vance & Hines, Burly Brand, Performance Machine and Progressive Suspension, RSD hard parts (the Performance Group), Kuryakyn and Mustang Seats (the Accessories Group) Speed & Strength, Black Brand, Answer Racing, Firstgear and RSD Apparel (the California based MAG Apparel Group) plus notable businesses from the Off Road Group such as Renthal, Dragonfire, Quad Boss and ProTaper.


Kenan Ikels, VP Sales & Marketing: “We trialed a new Team Sales plan last year,
we have been able to refine the concept, and implement it nationally”

So, the content was certainly there, for the V-twin, ‘mainstream’ and off-road sectors of the market. Despite four years of market decline and the recent difficulties, the overwhelming sense among the exhibitors was a positive one where the prospects for 2018 are concerned - especially among the hard parts, accessories, service, tuning and performance community.
One of the classic signposts to market optimism, in any market, is investments in R&D and new products and in brand and product promotion, and in both respects the show was a success. It was content-rich in terms of new products for dealers to get excited about (look for the reports in this and upcoming editions), and if we here at AMD Magazine are a bellwether of marketing dollars, then yes, vendors are anticipating better sales this season.
 

 ‘most difficult of expo intangibles’

Regardless of the background to the acquisition of the MAG businesses by former Tucker Rocky owner Lacy Diversified in early 2014, and regardless of the market decline and debt servicing burden that brought about the reorganization filing in November 2017, the company is currently well funded and shaping its forward business plan.
It is doing so in advance of emergence from the legal process this spring - expected in early April - at which point the new owners (Blue Mountain Capital Management, Monomoy Capital Partners and Contrarian Capital Management) will have acquired 100 percent ownership.
Meanwhile, Biker’s Choice management and their sales team are doing an excellent job of producing an environment in which that third and most difficult of expo intangibles can play out - “community”, as Kenan Ikels termed it succinctly.
In an era that appears likely to be characterized by the absence of independent trade shows (as far as the spring buying and selling season is concerned), the danger is that the biggest loss, especially with the demise of the V-Twin Expo at Cincinnati, was likely to be the opportunity for relationships and friendships to be forged, reinforced and renewed – simple good old fashioned face-to-face contact making.
However, while Tucker Rocky and Biker’s Choice, their sales teams and the dealers who visited, quite rightly kept their “eye on the prize” in Texas as far as the buy and sell of the show was concerned, the company managed to create an ambiance in which the off-balance sheet values of trade shows was able to prosper. Kudos to all for being able to achieve that at this most difficult of times.
We met with Tucker Rocky President Eric Cagle and VP Sales & Marketing Kenan Ikels, and rather than talking too much about the recent past, we focused on the present and the future.
That said, Cagle is of the view that the company has emerged stronger from the process, and better placed to continue the progress that the all new management team has been making in the prior 18 months. “From an operations perspective, much has already been done,” explained Cagle. “We haven’t lost a single person as a direct result of the filing - our staff attrition rate has remained the same before and after.
 

 ‘7 percent improvement in Facing Fill’

“Neither have we lost any customers. Sure, there have had to be some conversations in which we have sought to reassure customers, but our transparency has made sure that everyone, customers, staff and vendors, understood that the biggest long-term impact is the shedding of some $350m of term debt, resulting in debt service payments reduced by $20 m or two-thirds - giving us the financial resources to continue with planned operational improvements and a 700% improvement in our capital maintenance budget.
 “It is all about continuing to provide our vendors and our customers with ever improving service levels right across the board. We understand that competition is vital and we are focused and determined on being the best competitor and business partner in the powersports market.


Eric Cagle, Tucker Rocky President

“Essentially this is a simple business. We are an intermediary. We bring skill sets and scale that vendors and dealers can’t achieve without an effective logistics partner. We work with our vendors, and dealers to support their businesses and help them grow. That is our job, and that is what we are 100 percent focused on.
“Moving forward our job is to do that even better, and what the market has seen from us in the past 18 months is a series of tactical moves to provide the platform for continuous improvement. We have staffed key positions, many of which hadn’t previously existed and there will be more appointments in the future, but the biggest thing has been to address the service levels we provide for our partners - vendors and dealers.
“We have made huge improvements in our inventory management for example. We are becoming more disciplined and we are certainly managing inventory smarter. The ‘Facing Fill’ that we have been providing our dealers, that’s the service level from their local Distribution Center (DC), improved by 7 percent last year to a level that is significantly above anything that Tucker Rocky had operated at previously.
“The filing in November created a ‘blip’ in that progress, but we are already very nearly back to that level now and for 2018 we will implement further improvements that will generate an additional 2 to 3 percent improvement. Additionally, our order to delivery timeframe has improved by 10 percent and 99.5 percent of our orders are leaving our warehouses same day.
 

‘we haven’t lost any customers’

Cagle says he sees nothing on the horizon that suggests the five DC network will change. He describes their locations as providing as near to optimum domestic U.S. logistics as is possible according to all the “center of gravity” studies they’ve seen, with the head office DC at Fort Worth, Texas, and others at Bolingbrooke, Illinois (near Chicago), Olyphant, eastern Pennsylvania, Jacksonville, Florida, and Visalia in central California.
As to the inventory in DCs, “we are managing better and smarter through “better forecasting and Purchase Order management.
“We will spend more time and attention to detail on our vendor relationships and vendor performance management. Historically we have not done as good a job on that as we should and could be doing. We started in 2017 by giving a selected group of our vendors a better forecast of demand. We now plan to roll that out to as many of our vendors as possible through 2018. The beneficial impact of that may not be evident until into 2019, but it certainly will have a positive impact.”
Kenan Ikels went on to explain the changes that have taken place in their sales organization. Previously either inside or outside sales would “own” an account, and if it was dealt with by inside sales, then that dealer would rarely be visited by an outside sales representative. Conversely, the outside sales force was restricted in terms of the back-up, support and resources they were able to call up on to better serve their customer.”
Ikels said that: “We tried a new Team Sales model last year, with 10 selected markets, and learned from that, finding out what worked and what was needed. We have been able to refine the concept, so we have been able to implement it nationally.
“Now, the outside sales representative is the primary but not sole dealer-facing resource our customers have to support their business with us.
 

‘ever improving service’
“The outside sales representative can now call on an array of support, from helmet and apparel specialists to street or off-road specialists, specialty product or brand training support, depending on the business opportunity that the dealer has. Our sales team can also call on IT support and logistics experts, marketing help, social media training - a full range of back-up to help us to be a genuine partner for our customers that helps them to make the most of the business opportunities their local riding population represents.
“If a shop is having a ‘Bike Night’ or other form of dealership event, then there is a team of supporters that can now attend to help make the most of the opportunity and add value to the experience for customers.
“This means we are better able to understand the business profiles of our dealers, and they have responded very positively to this new approach. Under our ‘Legacy’ sales model dealers had very limited pathways to interact with us, now they will know anything up to four, five or six people at our company who can help them.
“Previously our inside and outside sales were, effectively, competing with each other, now they are all part of account-based teams. This is an entirely new culture that Eric is creating, and the results are already starting to speak for themselves.”
Asked if Biker’s Choice had increased the level of dealer buy-in, in line with practices seen elsewhere in the market, Ikels said “No. For us it is not about any specific artificial minimum. For us it is about the customer’s commitment to the motorcycle industry.
“One shop’s $5,000 may be another shop’s $50,000. Ours is a level playing field approach. As far as we are concerned all opportunities are equal opportunities in terms of their importance to the motorcycle industry, and we want to help all our customers make the most of their local opportunity. We want to help them leverage what we have to offer and to make the most of what we and our vendors can do for their bottom line.
“If we are able to grow all our dealers’ businesses and, crucially, do so profitability, then everybody wins. We would take a great deal of satisfaction in helping smaller shops make more money, just as we would in helping a relatively modest sized vendor grow their business. It really is all about partnership and our improvements, so we can improve the quality of that partnership for all concerned.”

LA Choppers

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Raising the Bar

Since hiring former Vance & Hines man John Potts as VP of Sales & Marketing, Huntington Beach, California based Tolemar Manufacturing group is firing on all cylinders where its LA Choppers subsidiary is concerned, with new energy, new programs and new products.



Founded in 1993 by Steve Ramelot and Scott, the group includes the Barron metric accessory program and TNT Racing Trinity branded UTV exhausts, but it is the LA Choppers program that was the primary focus at the recent Drag Specialties Dealer Expo at Indianapolis, with the emphasis on comfort, style and support for the Drag Specialties sales force, who are the exclusive outlet for the LA Choppers program.
LA Choppers’ handlebar program includes “hundreds of different styles to select from, including touring-specific designs, Sportster bars and everything in between. 



“Designed to create the right comfort for the rider,” Potts says the company’s bars are FBW and heated grip compatible, with four-bend, two-bend or miter cut for “style and strength”. Seen here, the new double walled 8 to 18-inch “Twin peaks” 10-inch Old School handlebars are available in 1” and 11/4” for CVO/Road Glide applications.
For Heritage, Deluxe and pre-2016 Road Kings, LA Choppers recommend its ‘Tree Hugger’ apes, in chrome or black with 13, 16 and 19” heights and ultra-low built-in risers.
The FBW and ABS compatible or non-ABS complete throttle/idle, brake and clutch cable kits are available in stainless, black or ‘midnight’ with optional electrical extensions if needed.


For M-8 applications the company’s MAXXX air cleaner works with stock 2017-2018 M-8 (except trapezoid cover) and center bolt based custom air covers. The billet design backing plate features no-drip oil channels and provides extra strength and weight savings. It ships with a washable, round, reusable K&N hi-flow air intake.



John Potts says “this is one of the biggest bang-for-the-buck accessories out there. As everyone is finding already, more air equals more power on the Touring M-8s and our easy install bolt-in kit really delivers.”

LA CHOPPERS INC

www.handlebarcables.com

Biltwell

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Biltwell sissy bar bag

Biltwell’s EXFIL luggage range is a well thought out, durable, hi-specification line that includes a utility bag, tank bag, roll bag, Rover helmet bag and this robust and versatile EXFIL-80 sissy bar bag in black or green.


Water resistant, UV-treated 1680 denier ballistic polyester with PVC backing and integral, attached waterproof sleeve make the EXFIL-80 a feature-rich sissy bar solution that even includes a generous tool compartment, hi-vis orange interior, mesh and flat document pockets.


Measuring 14” wide x 12” deep and 20” tall, three removable 1.5” mounting polyester straps with reflective stitching, waterproof sleeve in zippered compartment at base of bag, four rows of MOLLE webbing for modular customization, SBS zippers and included shoulder strap add ergonomics to the functionality.
Available through Custom Chrome Europe.

CUSTOM CHROME EUROPE

www.custom-chrome-europe.com

Arnott Air Suspension

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Motorcycle Air Suspension for 2018 Softails

Merritt Island, Florida based Arnott Air Ride has released its new “Ultimate Ride True Onboard” adjustable air suspension kits for the monoshock frame of 2018 M-8 engined Softails.

Arnott’s 10th anniversary edition 2018 motorcycle catalog features more than 50 model-specific FOX shock and Goodyear bladder equipped “TruAir” air suspension kits

Said to “provide exceptional ride quality” and “confident control and enhanced safety,” Arnott’s monoshock air spring replaces the horizontally mounted rear suspension of the Softail (and the exposed dual shocks of the Dyna they have replaced) with a single monoshock featuring a fully adjustable Ultimate Ride Series FOX monoshock and air spring that can be controlled with an on-board compressor and handlebar-mounted inflation switch.


Arnott says that at the core of this patent-pending system is a custom nitrogen-charged FOX shock absorber paired with a Goodyear air spring to ensure superior durability. The kit includes a “powerful compressor, air distribution valve, handlebar-mounted switch and everything needed for a fast and flawless installation.”
The minimum length is 10.93 inches, with a 13.16 inch maximum length. Available in black or chrome, “each kit is custom-crafted and rigorously tested in Arnott's Florida manufacturing facility and backed by Arnott's Limited Lifetime Warranty.
Arnott uses FOX Street Performance IFP gas-charged monotube shocks with an internal floating piston tuned and optimized for a model-specific ride, using FOX's proprietary high-flow, deflective disk, velocity-sensitive damping.



A 1.5-inch 6061-T6 aluminum hard body with a 1/2-inch low friction, super-finished hard chrome shaft and multi-ply Goodyear air bladder for height adjustability and air spring firmness is operated by a powerful compressor with application-specific mounting hardware and handlebar-mounted inflation control switch.
Founded in 1989, Arnott holds multiple manufacturing credentials, including ISO 9001:2008 Management System Certification and the TÜV Rheinland Product Safety and Quality Certification. Arnott's products meet GOST ISO 9001-2011 Certification and the EurAsian Conformity (EAC) Mark for Arnott's Quality Management System.

ARNOTT AIR SUSPENSION
www.arnottcycles.com

Twin Power

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Slip assist clutch kits

Twin Power has introduced new clutch kits for ‘13-‘17 Big Twin models with slip assist clutch. Made in the USA for Twin Power, they are described as offering “an affordable replacement option that provides stellar performance.”


Twin Power Brand Manager James Simonelli says they offer “smooth engagement, stock-like fit, and increased service life at a great price point.”
Each high-performance kit comes with nine friction plates with race-proven friction material on 6061-T6 aluminum cores, eight tempered steel drive plates and three zero-collapse coil type clutch springs. They feature pre-measured stack height for easy installation.

BIKER’S CHOICE
www.twinpower-usa.com
www.bikerschoice.com

Roland Sands Design and Indian Motorcycle

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2018 Super Hooligan National Championship

Roland Sands Design and Indian Motorcycle are again collaborating to bring America the “Greatest Show on Dirt”, with the 2018 Super Hooligan National Championship (SHNC).
This year a selected 11 venues will “represent the spirit of hooligan racing and its diversity in riders, bikes and tracks. To include the working man and keep it interesting, we’ll be taking the cumulative score from 9 of the 11 rounds to determine our champion.”


The series kicked off at The One Show at Salem, Oregon, and continues at the ‘Hippy Killer Hoedown’ in California in April, concluding Oct 13-14 at the second annual Moto Beach Classic at Bolsa China, California, after stops that see the series visit the Summer X Games at Minneapolis and The Buffalo Chip, Sturgis.
The 2018 roster of Official Sponsors includes Indian Motorcycle, Dunlop Tires, Bell Helmets, Motul, K&N Filters, Hurley and Law Tigers.
The prize fund includes contingency pay-outs and a new 2019 Indian motorcycle modified by the crew at Roland Sands Design. Dunlop Tires is the official tire sponsor of the SHNC and have stepped up with a year of 1K Dash for Cash races and purse money. K&N Filters and Bell Helmets are also involved in a big way, bringing fat contingency checks to the competitors, rewarding heroic rides and top finishers. K&N also returns with the main event Holeshot Award.

Indian Motorcycle - The Wrench

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Indian Motorcycle to spotlight unknown builders

Indian Motorcycle has announced a new completion for 2018 – “The Wrench”, a build-off for three non-professional customizers to be supplied with a stock 2018 Scout Bobber and a $10,000 build budget.


“There was a time when building custom motorcycles came with zero promise of fame or fortune. Instead, it was purely about the love of chopping, welding and grinding on sheet metal. “The Wrench” will celebrate those who find their sense of identity, purpose and glory spending painstaking hours wrenching on garage builds.”
In collaboration with Bonnier’s Hot Bike magazine and a panel of expert judges, featuring Roland Sands, Satya Kraus, Jason Paul Michaels and Hot Bike Editor-in-Chief Jordan Mastagni, “we are seeking three of the most talented motorcycle craftsmen in the United States with the vision and talent to transform stock Indian Scout Bobbers into one-off works of custom motorcycle art. The competition is not open to professional builders and contestants cannot make a living customizing motorcycles.
“Instead, Indian Motorcycle is looking for everyday wrenchers, home builders and amateur customizers who tinker in the garage for the passion, not the pay. Motorcycle industry professionals, such as a mechanic or salesperson, are welcomed to submit.”
Amateur builders can submit between March 15-30 to be one of the three chosen participants. From April 3-13, the top submissions will be showcased online and available for fan voting.
“We wanted to create a program that would celebrate the unsung heroes who spend countless hours wrenching on their bikes. The men and women who don’t do it for recognition or notoriety, but solely for self-expression and the pure art of customizing a motorcycle,” said Reid Wilson, Senior Director Marketing and Product Planning for Indian Motorcycle.
“Last year we saw what professionals could do with the Scout Bobber platform when Kraus Motor, Keino Cycles and RSD unveiled incredible designs at the Brooklyn Invitational. This year, we’re turning the spotlight away from the pros, and shining it on everyday wrenchers.”
Indian Motorcycle will arm each amateur builder with a new 2018 stock Indian Scout Bobber and provide a build budget of $10,000. Participants will design and create their own take on the stripped down 100 horsepower cruiser. The three custom Scout Bobbers will be unveiled in July, followed by a fan vote. The winner will be announced at the Sturgis Motorcycle Rally and receive a $10,000 grand prize along with a feature spread in Hot Bike magazine.
To enter, wrenchers can visit IndianMotorcycle.com and submit 500 words explaining their build plans and why they’re deserving to be one of three participants. Submissions should include a sketch or digital design rendering of their customized Scout Bobber concept, along with descriptions and imagery of previous builds. Those submitting are asked to include any references who can reinforce their talent and justify their skills. Video submissions are also welcomed.

Harley-Davidson Motor Company

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Harley enters second year as ‘Official Motorcycle’ of AFT Twins presented by Vance & Hines

American Flat Track and Harley-Davidson Motor Company have announced details of their 2018 sponsorship and enhancements to their coordinated marketing efforts. 


Through the strategic alliance, the companies say they will “drive interest in motorcycling through experiential marketing activations around AFT at track events, while continuing to attract a new, younger demographic through broadcast and digital media initiatives.”
“Harley-Davidson’s commitment has been a driving force in the resurgence of American Flat Track,” said Michael Lock, CEO of American Flat Track. “The company’s promotion of the sport, both on and off the track, and the huge fan base they bring, has helped to make American Flat Track the fastest-growing series in professional motorcycle racing.”
For Harley, Scott Beck, Director of Global Brand Marketing, said: “As the only American manufacturer to sell motorcycles for 115 consecutive years, Harley-Davidson is celebrating more than 10 decades of going racing. Harley-Davidson and our dealers around the world race to entertain fans, grow the sport we love and inspire future generations of Harley-Davidson riders. 2018 will be an amazing year for AFT and Harley-Davidson, as well as our racers, fans and riders.”
Harley-Davidson’s sponsorship of eight rounds on the 2018 American Flat Track calendar will “give the Milwaukee-based manufacturer prime opportunities to create experiences for motorcyclists while introducing one of the world’s fastest growing motorsports to new fans. By working closely with its passionate dealer network, Harley-Davidson will drive consumer engagement through activations such as rides to the races, exclusive H-D parking corrals, special discount packages and more.
The 2018 Harley-Davidson Factory Flat Track Racing Team will combine “veteran savvy with youthful potential in a three-rider effort on all new Harley-Davidson XG750R competition motorcycles. Returning rider Brandon Robinson will be joined by seasoned pro Sammy Halbert and rising star Jared Vanderkooi on the Harley Factory squad for the coming season.
“Preparing for what promises to be one of the most competitive Flat Track seasons ever, Harley-Davidson and its Factory Team partner, Vance & Hines Motorsports, devoted this off-season to extracting more performance from the team’s Harley XG750R race bikes.”
Throughout the season, camera crews for American Flat Track’s coverage on NBCSN will capture the successes of the Harley-Davidson Factory riders both on and off the track. Additionally, fans on social media will have full access to behind-the-scenes content through Harley-Davidson’s social media channels.
At select American Flat Track events starting in Daytona, Harley-Davidson will entertain fans with the addition of the Harley Hooligans. “The Harley Hooligans represent a perfect marriage of Flat Track and grassroots racing, giving amateurs the opportunity of a lifetime as they share the stage with the world’s best Flat Track motorcycle racers.”

Tucker Rocky/Biker’s Choice part 2

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“We are now seeing some of the synergies emerge” Andy Graves, CEO MAG

At the recent Tucker Rocky/Biker’s Choice Dealer and Brand Expo in Texas we met again with MAG CEO Andy Graves for an update on where the company was in emergence from their November 2017 Chapter 11 reorganization filing process…..

“Well, the short version is that we are in good shape executing our business plan as filed with the bankruptcy courts, and in good shape for an end of March court date that should see us emerge from the process in early April.”
Andy Graves has made transparency the hallmark of the company’s dealings with its reorganization plan at all stages, but there was one thing in particular that I still wanted to ask about the process. 



If having been a debt-for-equity swap with adequate interim funding in place to ensure the nearest possible to “business as usual”, why was it necessary to make a filing at all? Given that this was a pre-agreed deal, with all parties signed up to that agreement, couldn’t it have been simply handled as a sale transaction?
“Well, yes it could,” said Graves. “The problem with that though would have been the tax liability it would have triggered. The $350 million would have been interpreted as taxable sales income and therefore subject to tax. Under the filing process that issue goes away, in exchange for the company giving up all its tax allowances and credits to that point to offset the tax liability that isn’t incurred.
“So, although the filing triggered implications, not least for vendor payables, it was the only way to achieve the objective of reduced liabilities for the company post-filing. It was the only way to clear out those consequences of the transaction.



‘let’s be genuinely good at what we do’

 
“Secondly, there are legal benefits of a court process that make sure all classes of debt are treated equally. Ironically, this was especially important where vendor payables were concerned. It allowed us to commit to paying a maximum of 90 percent of our vendors 100 percent of the money we owed them at the time of the filing.
“It has been a tedious and costly process, but we determined at an early stage that it was the best foundation for us to be able to ensure ongoing trading and the nearest thing to “business as usual”. The court has granted us all the motions we applied for, all the measures we needed to take to continue the normal operations of the business. As a consequence, vendors that represent 99 percent of our sales have agreed to work with us moving forward.
“Within the space constraints we have at this venue, only one of the vendors we invited has declined to participate, and actually one, who will remain nameless, invited themselves after we reached agreement. We had 20 percent more advance dealer registrations than for last year’s show, I think the fact that dealers are still wanting to attend is testimony to the strength of those partnerships.
“Before the filing our fill rates were at an all-time record high, and with the changes and improvements that the Tucker Rocky and Biker’s Choice team is making to how we manage inventory, how we work with our vendors and our partners, we fully expect to be back at that level very soon and exceeding it as we get into the second half of 2018.”
Asked about inventory levels, Graves is bullish. “With the constraints on our capital position removed and the strong cash generating abilities the business has, we now have no constraints on inventory dollars. But that is only part of the story. Business as usual doesn’t mean we are complacent. In inventory terms this means stocking better, not just more, but smarter inventory.
“Let’s be genuinely good at what we do, and we have already made remarkable progress on many fronts in the past couple of years.
“We think that, without a doubt, we have the strongest outside sales force in the market. They know their products, they know their market and they know their customers better than anybody. Their response to the past few months has been nothing short of excellent, and they share and believe in our determination to be able to serve their customers better than ever before. They are a distinct competitive advantage.”
However, Graves is realistic about the challenges ahead. “Historically we have not been as strong in certain areas as our key competitors.
“I think we are closing the gaps and are definitely better today than we were a few years ago. Talk to me again in a couple of years and I am sure we will have improved still further. We have the skill sets, the experience, and the opportunity. Our quality of service is becoming world class and the quality of the products we offer already is.”


‘our sales force is a distinct competitive advantage’


In terms of the next 12 months, Graves is optimistic. He says that their court- filed business plan calls for sales revenues to be flat, “but if I were a betting man,” he says, “I wouldn’t be surprised if 2018 sees some growth, no matter how modest, in some sectors of the market.
“Although Harley has its issues with new model numbers, overall they are up in terms of the number of people buying and riding new and used machines. That’s good for the parts, accessory and apparel market. I do now sense some trickle down from the positive economic indicators, employment levels and stock market performance in terms of spending confidence and actual dollars.
“People are pointing to wage inflation as a potential issue, but I see that as a positive for businesses like ours. The higher the disposable income people have, the better the business outlook has to be.”
Talking about the changes seen at the MAG business units that were merged with Tucker Rocky in 2014, Graves says “we are now seeing some of the synergies emerge. The group structure is helping us tune the businesses to the opportunities they have. We are not worrying about the ‘why’, but dealing with the ‘what’.
“If you remember my commitment has always been to do everything we can to ensure profitability, and the synergies we are now seeing is allowing us to make multiple, improvements that added together are significant. If there is market growth, then my job is to make sure the business units are equipped to be able to take advantage. If not, then it is to make sure they can deal with whatever market realities they are confronted with. And I believe we have already made progress and are headed in the right direction.”
When I first met Graves a year ago, and again after the filing, I challenged him to speak to the profitability of the business, and did so again. “I know there is a lot of noise still out there about that, but I keep coming back to the basic fundamental about the filing. If we hadn’t been in a position of underlying profitability, our options for moving forward would have been limited.
“In operational terms, the businesses overall are profitable. Some brands have made better progress than others, but they all are headed in the right direction and some of them are growing in a down market.
“Once we have emerged from the filing process, we will be able to further leverage the unique skills and capabilities the group has, and the benefits of that will become clear for all to see.”




 



BikeMaster: “Is a brand that is continually striving to deliver a complete line of tools and replacement maintenance parts for sport, cruiser and off-road motorcycles at reasonable prices. We want to offer the parts that keep bikes running at peak performance,” says Lowell Anderson, new Director of Brands for Tucker Rocky. BikeMaster recently released a new line of high quality inner tubes, oil and off-road tools and has plans to add more tools and replacement parts to the range in the near future;www.bikemaster.com

 


Twin Power: Founded in 1982, Biker’s Choice/Tucker Rocky published a first new Twin Power brand catalog three years ago after a 34-year absence and has re-energized to program under the expert guidance of  V-twin industry veteran James Simonelli. The original Twin Power program earned a reputation for providing quality performance parts at a fair price, and Simonelli’s assured curation is seeing that reputation re-established with hard to find parts, many of which are the only alternatives to often out of stock OE components, ranging from old school to tomorrow’s classic motorcycles. “From pistons for Ironhead Sportsters to high-tech lithium ion batteries, we have more performance parts for more applications than ever, tested in independent labs to ensure that they fit and work like they should”; www.twinpower-usa.com

 


Cyron: Chatsworth, California based manufacturer of LED single and dual beam headlights, daylight running lights, passing lights and accent lighting; www.cyronmotor.com

 


Two Brothers Racing: New to the Biker’s Choice program last year, new products from the Santa Ana, California manufacturer include slash-cut end caps for its line of Touring slip-on systems. In addition to the existing carbon fiber and billet aluminum caps available for TBR slip-ons, the company now offers Touring slip-on systems with “slash-cut” aluminum end caps. Machined from 6061 aluminum, they feature a rotational mounting design and are available in black anodized or polished, and can be retro-fitted to existing TBR slip-on mufflers www.twobros.com

 


Barnett Clutches & Cables: Recent additions from the Ventura, California based specialist include black-on-black “Stealth Series” cables, featuring a black vinyl casing with black chrome elbows and hardware for that “Stealth” look. Stainless steel wire rope is used with a nylon inner liner on the throttle cables, and all clutch cables come as standard with Barnett’s exclusive high-efficiency inner wire for reduced lever effort and extended cable life; www.barnettcables.com

Drag Specialties

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Drag Specialties – on the road again

A massive logistical and resource undertaking, and a major commit to their dealers and vendors alike, Parts Unlimited and Drag Specialties have announced their three Dealer Training Tour schedules for 2018, with stops at some 70 plus different locations in total.
The 27-stop Parts Unlimited Training Tour for Street & Off-Road started in Florida in February and will end at Albany, New York, on April 26; the 20-stop Parts Unlimited Tour for Helmet & Apparel started at Santa Clara/San Jose in February and will finish in St. Louis, MO, and Pewaukee, WI, in mid-March.
There are 25 Drag Specialties Training Tour stops, starting at Houston, Texas, at the end of March and finishing at Tampa, Florida, in October.
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